{"id":1064,"date":"2021-09-02T06:24:19","date_gmt":"2021-09-02T05:24:19","guid":{"rendered":"http:\/\/invictus-lead-generation.ch\/?page_id=1064"},"modified":"2025-01-09T11:47:49","modified_gmt":"2025-01-09T10:47:49","slug":"content-marketing","status":"publish","type":"page","link":"https:\/\/www.invictus-lead-generation.ch\/en\/leistungen\/content-marketing\/","title":{"rendered":"Content Marketing"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"1064\" class=\"elementor elementor-1064\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7a03a806 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"7a03a806\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-24bf742d elementor-invisible\" data-id=\"24bf742d\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;zoomIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70c9a644 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"70c9a644\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">CONTENT MARKETING<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ab77e1e elementor-widget elementor-widget-heading\" data-id=\"3ab77e1e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Content is king!<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-387c562d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"387c562d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b51b7c9 elementor-invisible\" data-id=\"b51b7c9\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7bb1363d elementor-widget elementor-widget-text-editor\" data-id=\"7bb1363d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Content Marketing ist ein strategischer Marketingansatz und Instrument zur Lead-Generierung, aber es steigert auch die Markenbekanntheit, den Umsatz, die Reichweite, die Kundeninteraktion und -bindung sowie die Loyalit\u00e4t. Es hilft, Kunden und potenzielle Kunden \u00fcber Ihre Produkte und Dienstleistungen zu informieren, st\u00e4rkere Kundenbeziehungen aufzubauen und ein Gef\u00fchl der Gemeinschaft rund um Ihre Marke zu schaffen.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c0487eb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c0487eb\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-4df34c59\" data-id=\"4df34c59\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6323eb37 elementor-absolute elementor-widget-divider--view-line elementor-invisible elementor-widget elementor-widget-divider\" data-id=\"6323eb37\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:350,&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-09a7dc4 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"09a7dc4\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:100}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-18c71e0 elementor-invisible\" data-id=\"18c71e0\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11e0921 elementor-widget elementor-widget-text-editor\" data-id=\"11e0921\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Anstatt Ihre Produkte oder Dienstleistungen rein werblich anzupreisen, stellen Sie Ihren Interessenten und Kunden wirklich relevante und n\u00fctzliche Inhalte zur Verf\u00fcgung, die ihnen bei der L\u00f6sung ihrer Probleme helfen oder Ihre Bed\u00fcrfnisse befriedigen. Sowohl gro\u00dfe und namhafte Unternehmen setzen auf Content Kreierung, aber auch kleinere Unternehmen entwickeln wertvollen Content. Und warum? Weil es funktioniert:<\/p><ul><li>Gesteigerter Umsatz<\/li><li>Kosteneinsparungen<\/li><li>Inhalte als Erfolgsfaktor<\/li><li>Verbessertes das Google-Ranking<\/li><li>Kundenbeziehungen mit verbesserter Loyalit\u00e4t<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-800e4f1 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"800e4f1\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:100}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-d418e81 elementor-invisible\" data-id=\"d418e81\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e5deeb elementor-widget elementor-widget-heading\" data-id=\"0e5deeb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Welche Inhalte produzieren wir f\u00fcr Sie?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e78b70 elementor-widget elementor-widget-text-editor\" data-id=\"5e78b70\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Content Marketing ist f\u00fcr den <strong>Erfolg der Suchmaschinenoptimierung (SEO)<\/strong> unerl\u00e4sslich. Um im Google-Ranking ganz oben zu erscheinen, m\u00fcssen Sie ansprechende, qualitativ hochwertige und ausf\u00fchrliche Inhalte erstellen, die sich auf Ihre Branche, Ihr Unternehmen und Ihre Botschaft beziehen. Unter Content Marketing verstehen wir die Erstellung und Verbreitung digitaler Inhalte wie <strong>Fachartikel, Blogbeitr\u00e4ge, Content in Social Media in Form von Posts, Storys und Reals, White Paper, Success Storys, Fallstudien, Diagramme, E-Books, Spiele\/Quiz, Infografiken, Nachrichten und Meinungsbeitr\u00e4ge und Videos und weitere andere digitale Inhalte<\/strong>, die Ihr Publikum mit Informationen oder Infotainment versorgen.<\/p><p>\u00a0<\/p><p>Qualitativ hochwertige Inhalte geh\u00f6ren zu allen Kan\u00e4len im Marketing:<\/p><ul><li><a href=\"https:\/\/www.invictus-lead-generation.ch\/en\/leistungen\/social-media-marketing\/\">Social Media Marketing:<\/a> Die Content-Marketing-Strategie kommt vor der Social-Media-Strategie.<\/li><li>SEO: Suchmaschinen belohnen <a href=\"https:\/\/www.invictus-lead-generation.ch\/en\/leistungen\/webseiten\/\">Websites<\/a>, die hochwertige, konsistente Inhalte ver\u00f6ffentlichen.<\/li><li>PR: Erfolgreiche PR-Strategien sollten sich mit Themen befassen, die den Lesern wichtig sind, nicht mit ihrem Unternehmen.<\/li><li>Inbound-Marketing: Inhalte sind der Schl\u00fcssel zur Steigerung des Inbound-Traffics und der Leads Generierung.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a791a7f elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"a791a7f\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:100}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-0df4071 elementor-invisible\" data-id=\"0df4071\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19fe736 elementor-widget elementor-widget-heading\" data-id=\"19fe736\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wie funktioniert Content Marketing?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10671e0 elementor-widget elementor-widget-text-editor\" data-id=\"10671e0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Content Marketing funktioniert, weil potenzielle K\u00e4ufer nach informativen und n\u00fctzlichen Informationen suchen, bevor sie Ihre Kaufentscheidung manifestieren. Mithilfe von Blogbeitr\u00e4gen, Fachartikeln, Beitr\u00e4gen in sozialen Medien, Grafiken und Videos locken Content Marketer potenzielle Kunden an, halten sie bei der Stange und bringen sie auf ihrem Weg zum Kauf n\u00e4her an die eigene Marke.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e94e8f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"e94e8f6\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:100}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2c56e0c elementor-invisible\" data-id=\"2c56e0c\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-478d95c elementor-widget elementor-widget-image\" data-id=\"478d95c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/www.invictus-lead-generation.ch\/wp-content\/uploads\/2022\/09\/220929-Invictus-Website_Grafik-Leistungen-1024x768.jpg\" class=\"attachment-large size-large wp-image-3087\" alt=\"content marketing grafik\" srcset=\"https:\/\/www.invictus-lead-generation.ch\/wp-content\/uploads\/2022\/09\/220929-Invictus-Website_Grafik-Leistungen-1024x768.jpg 1024w, https:\/\/www.invictus-lead-generation.ch\/wp-content\/uploads\/2022\/09\/220929-Invictus-Website_Grafik-Leistungen-300x225.jpg 300w, https:\/\/www.invictus-lead-generation.ch\/wp-content\/uploads\/2022\/09\/220929-Invictus-Website_Grafik-Leistungen-768x576.jpg 768w, https:\/\/www.invictus-lead-generation.ch\/wp-content\/uploads\/2022\/09\/220929-Invictus-Website_Grafik-Leistungen-1536x1152.jpg 1536w, https:\/\/www.invictus-lead-generation.ch\/wp-content\/uploads\/2022\/09\/220929-Invictus-Website_Grafik-Leistungen-16x12.jpg 16w, https:\/\/www.invictus-lead-generation.ch\/wp-content\/uploads\/2022\/09\/220929-Invictus-Website_Grafik-Leistungen.jpg 1667w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5b65a8e elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"5b65a8e\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:100}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-abd5389 elementor-invisible\" data-id=\"abd5389\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c7a537 elementor-widget elementor-widget-heading\" data-id=\"4c7a537\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Content Marketing &amp; Content-Strategie<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8ffe43 elementor-widget elementor-widget-text-editor\" data-id=\"f8ffe43\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Content Marketing konzentriert sich auf die Gewinnung von Leads und Umwandlung in Kunden mithilfe der unterschiedlichen Inhalte, die im Rahmen der Content-Strategie entwickelt wurde. Ihre Content-Strategie ist der Klebstoff, der alle Ihre Content-Bem\u00fchungen mit den Unternehmenszielen und Kundenbed\u00fcrfnissen verbindet. Sie kann Ihre redaktionelle Strategie, Ihre Inhaltsstruktur und Ihre Inhaltsverwaltung umfassen.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-042071d elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"042071d\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:100}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1bfaa7c elementor-invisible\" data-id=\"1bfaa7c\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b587369 elementor-widget elementor-widget-heading\" data-id=\"b587369\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Content f\u00fcr Newsletter Marketing <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e416eef elementor-widget elementor-widget-text-editor\" data-id=\"e416eef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Content-Marketing-Ma\u00dfnahmen k\u00f6nnen mit weiteren Marketing-Disziplinen wie Affiliate-Marketing, Suchmaschinenwerbung, <a href=\"https:\/\/www.invictus-lead-generation.ch\/en\/leistungen\/social-media-marketing\/\">Social-Media-Marketing<\/a> oder Newsletter-Marketing kombiniert werden. Hierbei sind Newsletter sind zu einem beliebten Tool des Direktmarketings aufgestiegen. Grundlage f\u00fcr eine erfolgreiche und vor allem kosteneffiziente Newsletter-Marketingkampagne ist ein strukturierter Redaktionsplan inklusive der Themen- und Zeitplanung.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-279bc10 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"279bc10\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:100}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-8981403 elementor-invisible\" data-id=\"8981403\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c90c3cc elementor-widget elementor-widget-heading\" data-id=\"c90c3cc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vorteile von Newsletter Marketing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-baafdff elementor-widget elementor-widget-text-editor\" data-id=\"baafdff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"font-size: 20.8px;\">Die\u00a0Vorteile\u00a0f\u00fcr Unternehmen liegen auf der Hand:<\/p><ol style=\"font-size: 20.8px; background-color: #ffffff;\"><li style=\"font-size: 20.8px;\">\u00a0Perfekter Return of Investment (ROI) bei niedrigen Kosten bei<\/li><li style=\"font-size: 20.8px;\">\u00a0Schnelle Verf\u00fcgbarkeit: Einfache Erstellung von Newsletter mittels Templates<\/li><li style=\"font-size: 20.8px;\">\u00a0St\u00e4rkere Kundenbindung durch regelm\u00e4\u00dfigen Kundenkontakt<\/li><li style=\"font-size: 20.8px;\">\u00a0Sofort messbare Erfolge mit E-Mail-Marketing<\/li><li style=\"font-size: 20.8px;\">\u00a0Geringe Streuverluste im Vergleich zu klassischer Werbung<\/li><li style=\"font-size: 20.8px;\">\u00a0Direkter Response f\u00fcr den Kunden<\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e64f946 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e64f946\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2b2bb35\" data-id=\"2b2bb35\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f7e946 elementor-widget elementor-widget-heading\" data-id=\"4f7e946\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Die f\u00fcnf Elemente eines effektiven Newsletters<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dec97e4 elementor-widget elementor-widget-text-editor\" data-id=\"dec97e4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul style=\"font-size: 20.8px; background-color: #ffffff;\"><li style=\"font-size: 20.8px;\">Lesbarkeit: Das Publikum \u00fcberfliegt Newsletter oft nach spannenden Ideen und relevanten Informationen, anstatt sie von Anfang bis Ende zu lesen.<\/li><li style=\"font-size: 20.8px;\">Storytelling<\/li><li style=\"font-size: 20.8px;\">Leserfokus<\/li><li style=\"font-size: 20.8px;\">Integration von Call to Actions (CTA)<\/li><li style=\"font-size: 20.8px;\">Attraktives, benutzerfreundliches Design<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c239ce elementor-align-left elementor-widget elementor-widget-button\" data-id=\"4c239ce\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xs\" href=\"https:\/\/Invictus-lead-generation.ch\/leistungen\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-left\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">zur\u00fcck zu den Leistungen<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-190693d\" data-id=\"190693d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d19620d elementor-invisible elementor-widget elementor-widget-image\" data-id=\"7d19620d\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"450\" height=\"450\" src=\"https:\/\/www.invictus-lead-generation.ch\/wp-content\/uploads\/2021\/06\/icon-content-marketing.png\" class=\"attachment-large size-large wp-image-400\" alt=\"\" srcset=\"https:\/\/www.invictus-lead-generation.ch\/wp-content\/uploads\/2021\/06\/icon-content-marketing.png 450w, https:\/\/www.invictus-lead-generation.ch\/wp-content\/uploads\/2021\/06\/icon-content-marketing-300x300.png 300w, https:\/\/www.invictus-lead-generation.ch\/wp-content\/uploads\/2021\/06\/icon-content-marketing-150x150.png 150w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-25ce6e8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"25ce6e8\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9bab751\" data-id=\"9bab751\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0dc1764 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0dc1764\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1e7d12f\" data-id=\"1e7d12f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e07798b elementor-widget elementor-widget-heading\" data-id=\"e07798b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SIE WOLLEN ZIELORIENTIERTES MARKETING?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b0218c elementor-widget elementor-widget-heading\" data-id=\"1b0218c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">STARTEN SIE IHR PROJEKT MIT UNS!\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0908013 elementor-button-align-start elementor-widget elementor-widget-form\" data-id=\"0908013\" data-element_type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"New Form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"1064\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"0908013\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_b9a34fa elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_b9a34fa\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tWobei k\u00f6nnen wir helfen?\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_b9a34fa]\" id=\"form-field-field_b9a34fa\" class=\"elementor-field elementor-size-md  elementor-field-textual\" placeholder=\"Wobei k\u00f6nnen wir helfen?\" required=\"required\" aria-required=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tVor- & Nachname\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-md  elementor-field-textual\" placeholder=\"Vor- &amp; Nachname\" required=\"required\" aria-required=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tE-Mail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-md  elementor-field-textual\" placeholder=\"E-Mail\" required=\"required\" aria-required=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-tel elementor-field-group elementor-column elementor-field-group-field_09c67a4 elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_09c67a4\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tTelefonnummer\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<input size=\"1\" type=\"tel\" name=\"form_fields[field_09c67a4]\" id=\"form-field-field_09c67a4\" class=\"elementor-field elementor-size-md  elementor-field-textual\" placeholder=\"Telefonnummer\" required=\"required\" aria-required=\"true\" pattern=\"[0-9()#&amp;+*-=.]+\" title=\"Only numbers and phone characters (#, -, *, etc) are accepted.\">\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button type=\"submit\" class=\"elementor-button elementor-size-sm\">\n\t\t\t\t\t\t<span >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Erstgespr\u00e4ch vereinbaren<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-35cc27a\" data-id=\"35cc27a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fcc968a elementor-widget elementor-widget-image\" data-id=\"fcc968a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1828\" height=\"2560\" src=\"https:\/\/www.invictus-lead-generation.ch\/wp-content\/uploads\/2024\/03\/invictus_specht_9-scaled.jpg\" class=\"attachment-full size-full wp-image-5660\" alt=\"Katy Roggatz Gesch\u00e4ftsf\u00fchrerin Invcitus\" srcset=\"https:\/\/www.invictus-lead-generation.ch\/wp-content\/uploads\/2024\/03\/invictus_specht_9-scaled.jpg 1828w, https:\/\/www.invictus-lead-generation.ch\/wp-content\/uploads\/2024\/03\/invictus_specht_9-214x300.jpg 214w, https:\/\/www.invictus-lead-generation.ch\/wp-content\/uploads\/2024\/03\/invictus_specht_9-731x1024.jpg 731w, https:\/\/www.invictus-lead-generation.ch\/wp-content\/uploads\/2024\/03\/invictus_specht_9-768x1075.jpg 768w, https:\/\/www.invictus-lead-generation.ch\/wp-content\/uploads\/2024\/03\/invictus_specht_9-1097x1536.jpg 1097w, https:\/\/www.invictus-lead-generation.ch\/wp-content\/uploads\/2024\/03\/invictus_specht_9-1463x2048.jpg 1463w, https:\/\/www.invictus-lead-generation.ch\/wp-content\/uploads\/2024\/03\/invictus_specht_9-9x12.jpg 9w\" sizes=\"(max-width: 1828px) 100vw, 1828px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c9ff0e elementor-widget elementor-widget-heading\" data-id=\"0c9ff0e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Katy Roggatz<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82c8252 elementor-widget elementor-widget-heading\" data-id=\"82c8252\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Head of Marketing<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>CONTENT MARKETING Content is king! Content Marketing ist ein strategischer Marketingansatz und Instrument zur Lead-Generierung, aber es steigert auch die Markenbekanntheit, den Umsatz, die Reichweite, die Kundeninteraktion und -bindung sowie die Loyalit\u00e4t. Es hilft, Kunden und potenzielle Kunden \u00fcber Ihre Produkte und Dienstleistungen zu informieren, st\u00e4rkere Kundenbeziehungen aufzubauen und ein Gef\u00fchl der Gemeinschaft rund um [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"parent":19,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1064","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.invictus-lead-generation.ch\/en\/wp-json\/wp\/v2\/pages\/1064","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.invictus-lead-generation.ch\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.invictus-lead-generation.ch\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.invictus-lead-generation.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.invictus-lead-generation.ch\/en\/wp-json\/wp\/v2\/comments?post=1064"}],"version-history":[{"count":41,"href":"https:\/\/www.invictus-lead-generation.ch\/en\/wp-json\/wp\/v2\/pages\/1064\/revisions"}],"predecessor-version":[{"id":5812,"href":"https:\/\/www.invictus-lead-generation.ch\/en\/wp-json\/wp\/v2\/pages\/1064\/revisions\/5812"}],"up":[{"embeddable":true,"href":"https:\/\/www.invictus-lead-generation.ch\/en\/wp-json\/wp\/v2\/pages\/19"}],"wp:attachment":[{"href":"https:\/\/www.invictus-lead-generation.ch\/en\/wp-json\/wp\/v2\/media?parent=1064"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}